5 Tips for Marketing Functional Food and Beverages

Marketing is valuable to any businesses that hopes to be competitive in the healthy food market but marketing functional food and beverages can be a challenge. Companies looking to capitalize on the $43 billion global functional food and beverage sector should not let marketing trump research, cautioned attorney Alan Feldstein of the law firm Collins, … [Read more…]

Gluten Free Products Booming in Europe

gluten free products

Gluten Free Products Booming in Europe Gluten free products have increasingly become the more preferred option amongst consumers in Europe and consequently, the market is booming. RELATED: 4 HEALTH BENEFITS OF GLUTEN FREE BREAD The food intolerance industry grew by 11% in value terms in Western Europe. As consumers are increasingly diagnosed with lactose- and … [Read more…]

Organic Grocery Shopping online, the Future?

organic grocery shopping online

Efficient, less expensive and convenient—when it comes to shopping online, both consumers and online natural businesses have the same set of values. With these factors in play, it’s worth asking, is the future of organic grocery shopping,online? According to an ongoing shopper behavior study published in The Checkout, 21 percent of shoppers say they shopped … [Read more…]

Healthy and Tasty Recipes for 2016

healthy and tasty recipes

If you’ve gotten off to a rough start in 2016 trying to stick to your New Years resolution of eating healthier and and really nurturing your body, don’t worry, we’ve got plenty of healthy and tasty recipes you can incorporate into your diet. Best Healthy and Tasty recipes for 2016   Whether you’re on the … [Read more…]

3 Functional Beverage Trends in the US and EU

Functional Beverage Trends

The future is bright for functional beverages and we see that in functional beverage trends that have emerged in 2016–ingredient innovation and technology, along with expanding consumer interest (and acceptance) of healthy ingredients, will open doors for functional beverages in 2016. 3 Functional Beverage Trends Favoring Unfavorable Formats – Traditionally, shakes and smoothies have been … [Read more…]

Trends in Functional Beverages | Kombucha

trends in functional beverages

Move over beer, there’s new (well actually not so new) fermented beverage in town. Introducing Kombucha! “Booch” as I affectionately call it, is the life of party…literally. It’s one of the fastest growing trends in functional beverages.  This fizzy, refreshing tea is nutritionally alive. Kombucha is made by fermenting sweetened tea with a culture of … [Read more…]

Is Super Premium Tea a new Trend?

super premium tea

With consumers continuously looking for more healthy alternatives to sugary beverages, is super premium tea becoming a growing trend? Consumers should expect to see continued changes in the beverage industry in 2016, with better-for-you brands from large and small companies that communicate a story about purpose, ingredients and function. Sugary sodas and fruit juice beverages … [Read more…]

Healthy Foods Global Performance in 2015

Healthy Food Performance in 2015

With the continued growth of healthy food trends in the global market, we take a look at healthy foods Global performance in 2015. Is organic still selling? Does the “natural” trend mean that fortified/functional food is now totally passé? Which gluten-free categories are enjoying the most buoyant growth? Why are consumers turning their noses up … [Read more…]

Opportunities for US Healthy Foods in UK Market

US healthy foods in UK market

Anne Dettmer, FoodExport In-Market Representative for the United Kingdom, discusses the market and opportunities for US healthy foods in UK market. Get informed on the trends, challenges and opportunities in this market. This quick video talks about the current opportunities for US healthy foods in UK market, including trends in the UK such as organic beverages, … [Read more…]