The sports and organic energy drink market report says the use of natural ingredients is one of the primary drivers for the growth of this market. The research analyst predicts the global sports and energy drinks market to grow steadily at a CAGR of 11% during the forecast period. Consumers are becoming increasingly worried about the health issues related to the continuous consumption of energy and sports drinks. To address the concerns of consumers, vendors are coming up with products based on natural ingredients.
Complete report on sports and energy drinks market spread across 63 pages, analyzing 4 major companies and providing 28 data exhibits is now available at http://www.reportsnreports.com/reports/453111-global-sports-and-energy-drinks-market-2015-2019.html.
Organic Energy Drink Market Growing
The vendors have launch products energy drinks with extracts from organic yerba mate and organic raw green coffee beans. For instance, Enerbee launched an organic energy drink called Organic Lemon Green Tea which contains extracts from organic yarbe mate, organic raw Brazilian honey, organic lemon Juice, and organic green tea.
The use of energy drinks as mixers for alcoholic beverages is a growing trend heightening the popularity in the organic energy drink market. This trend is more commonly observed among the younger population in the age group of 18-34 years. Energy drinks are now increasingly being used as mixers for alcoholic beverages at parties and in restaurants.
Energy drinks dominated the market during 2014, with a market share of 71%. The report predicts this segment to retain its leadership until the end of 2019. The report predicts this segment to grow at a rate of 13% during the forecast period. The rising popularity of energy drinks among young people, the increase in the launch of new varieties and types of energy drinks, and the constant innovation in the taste of these drinks are some of the drivers for the growth of this segment.
Organic Energy Drink Market On The Rise
Hypermarkets and supermarkets accounted for 57% of the market share during 2014. This retail format is growing rapidly in developing economies. In ASEAN countries, the penetration of modern retail chains has increased from 38% during 2009 to 45% during 2014.
North America dominated the market during 2014 with a market share of around 35%. The report anticipates this region to reach a market value of around USD 44 billion by the end of 2019. The rising number of people engaged in fitness activities is expected to increase the demand for sports drinks during the forecast period. During 2014, nearly 49% of the total population in the US was engaged in outdoor activities.
The global sports and organic energy drink market is dominated by the key players holding a big share of the market. The vendors in this market are concentrating on innovating new products to maintain their dominance. The market is witnessing the entry of private label brands that provide low-cost shaving products.
The leading vendors in the sports and energy drinks market are – Coca-Cola, PepsiCo, Red Bull and Monster Energy.
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