Why B2B E-Commerce Marketplaces Are Revolutionizing Global Trade

In October, the United States government issued an RFP for e-marketplace platforms in an effort to become leaner with the $260 million it spent online last year on products and services. The U.S. General Services Administration, which oversees federal procurement, wants to move fast and start implementing proof-of-concept early next year with a handful of federal […]

TRENDS: OK Boomer, Millennials Will Lead the Snack Revolution

Some of the same forces shaping B2B eCommerce are also driving what and how we feed ourselves. Snacking might get a bad rap — how many times have we heard or said “No snacks before dinner!” — but snacks are overtaking meals in the hearts, minds, and bellies of consumers, and millennials are leading the love affair. Global snack […]

GROVARA GUIDE: How to Align Your Brand Innovations with Customer Priorities

You’ve heard it a million times — the customer is always right. It’s easy to say for those who don’t run a business. But entrepreneurs, particularly those in service industries, know how vital the phrase is. The motto was born and gained popularity in the late 19th century as retailers boomed and the era of […]

GROVARA GUIDE: Boost Your B2B Sales By Refining Your E-Commerce Sales Channel Mix

Fifty-seven channels and nothin’ on? When it comes to how your wellness brand can grow by getting serious about going global with B2B eCommerce sales, there are only four channels you’ll want to tune into. With the global B2B market approaching $1 trillion — about four times as big as B2C — digital maturity is […]

Putting in the Work So We Can All Reap the Rewards

Grovara Network Partners: Before Uber, AirBnB, and Venmo were the household names they are today, Abu and I were sitting in a Philadelphia Whole Foods in 2012, surrounded by popular organic and natural products asking, “What prevents these delicious, beautiful, premium American-made wellness brands from being sold overseas?” The first step was proving that there […]

GROVARA GUIDE: How to Maximize Potential of CBD Oil Benefits

CBD oil is one of the fastest-growing wellness products in the world.  Between 2018 and 2019, 50% more consumers are familiar with CBD oil, the kinder, gentler and non-intoxicating cousin of THC, which causes the high from marijuana consumption. From January to August of this year, companies who sell CBD products, most of which are […]