Rip Van

Sales (YOY)

in Natural & Organic

Growth Dollars (YOY)

in Natural & Organic

Out of 2289 (YOY)

in Shelf Stable Cookies & Snack Bars

ANALYTICS POWERED BY

We take our name from the story of Rip Van Winkle, created by George Washington Irving. In Irving’s story, Rip Van Winkle is a man who literally awoke to a changed world, one that favored those who adapted with changing times. That’s our goal at Rip Van: to challenge ourselves to constantly change and find the next, better way to make the best snacks.
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Frequently Asked Questions

What is a Rip Van Wafel?

A Rip Van Wafel is a low sugar sandwich cookie. It is a healthier take on the stroopwafel; a traditional Dutch delicacy.

What makes Rip Van Wafels different from traditional stroopwafels, cookies & sweet snacks more broadly (eg granola bar, breakfast bar, madeleine etc)?

Both the leading cookie in the US and the traditional stroopwafel have ~14g of sugar/serving, are high in empty calories and low in fiber. A Rip Van Wafels rivals in taste but contains anywhere between 3-5g of sugar and 6g of fiber. This is significantly better than both the leading granola bar and breakfast bar brand in the US.

How does Rip Van Products have such low sugar levels but tastes sweet?

This is due to a combination of the low sugar levels in our proprietary formula with the boosted sweetness from our use of monk fruit.

Does Rip Van use GMO ingredients?

No! We strongly believe we should use the best, most natural ingredients possible. That’s why all of our products are certified by the NON-GMO Project as being 100% free of genetically modified ingredients.

How clean are Rip Van Products?

At Rip Van, we decide to only use ingredients derived from real food. This means that we avoid artificial flavors, artificial sweeteners, sugar alcohols, artificial colors and high fructose corn syrup.

Are Rip Van Products vegan?

Our Rip Van Wafers are completely vegan! Currently, our Rip Van Wafels are vegetarian-friendly, but not fully vegan.