That's It

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in Natural & Organic

Growth Dollars (YOY)

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Out of 477 (YOY)

in Wellness Bars & Gels


That's It is the #1 probiotic snack bar and a delicious range of allergy free fruit bars and probiotic snack bars with just 2 ingredients in each bar. The Probiotic Fruit Bars comes with 2 Billion active cultures in each bar.
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Frequently Asked Questions

What are That’s it.® Products certifications (Non-GMO, Vegan, Kosher, etc.)?

All of That's it.® products are Non-GMO Project Verified, OU Kosher certified by the Orthodox Union and bear the OU symbol, Gluten-Free certified, and certified Vegan/100% plant-based. Our fruit bars are Certified Paleo, and our Dark Chocolate Fruit Truffles are Certified Paleo-Friendly.

Are That's it.® snacks safe for kids?

Yes. That's it.® Fruit Bars are made with whole fruit and no added sugars, making them a better choice for kids than traditional ‘fruit snacks’ that often have added sugars like corn syrup, artificial or natural flavors, juices and concentrates in their ingredient lists. That's it.® snacks do not contain nuts (except for coconut) and are made in a facility free from the top 12 common allergens, making them a great option to bring to school.

What diets or nutritional programs work with That's it.®?

That's it.® has products that align with the guidelines of many different diet programs, including Raw, Vegan, Paleo, Atkins, Diabetic, Low Carb, Mayo Clinic/DASH, Mediterranean, Paleo, South Beach, Weight Watchers, Whole 30, Whole Foods and Zone. Always consult your doctor or physician before starting a new diet program.