2022 NEXTY Award Winners, Joolie’s and Four Sigmatic, Lead 21 Brands on Grovara Marketplace Headed to Natural Products Expo East

by: Grovara

It took about 50 million years, but the date is finally having its moment.

The ancient fruit, which has only been cultivated for about 5,000 years starting in Mesopotamia’s Fertile Crescent, is in the spotlight thanks to Joolie’s, which grows organic Medjool dates in Southern California’s Colorado Desert.

Joolie’s, which makes family farmed and sustainably packaged date products, just took home a coveted 2022 NEXTY Award for Best New Sweet Snack from the New Hope Network, which will award the 45 winners at Natural Products Expo East in Grovara’s hometown of Philadelphia.

Joolie’s was not the only brand available on the Grovara Marketplace, the only exports and imports wholesale online marketplace for consumer brands, to earn NEXTY glory. Four Sigmatic, the mushroom-powered coffee, also took home a 2022 NEXTY for  Best New Functional Beverage.

Over the summer, Joolie’s successfully launched a brand extension called Jooliette’s, the company’s dark chocolate-covered date snack. Joolie’s (Booth 4144) will be exhibiting at Expo East, leading 21 brands available for import on Grovara’s Marketplace and representing a range of product categories like plant-based protein, keto, healthy snacks, and alternative sweeteners. 

Expo East is where the natural products industry meets to discover, learn, and push the industry forward. There are more than 1,000 booths on the trade show floor with products, exhibitions, and learning sessions that are heavily influencing the healthy products industry.

Grovara, which was founded and is headquartered in Philadelphia, just blocks away from the action at Pennsylvania Convention Center, will have no fewer than 10 team members on hand to provide “tours” of all the successful and promising brands available on the Grovara Marketplace that are exhibiting at Expo East.

Grovara offers more than 100 brands and more than 1,000 better-for-you products and is the international sales channel for some of the most dynamic CPG brands in the world, like GT’s Kombucha, Horizon Organic, True Citrus, and Rise Brewing.

If you’re going to Expo East, look for the Grovara “Blue Wave,” or our team members wearing our signature, better-for-you blue jackets, to get a taste of what’s next in natural and organic food and beverage.