Grovara and BeanVivo Head to Dubai to Advance Global Distribution at Gulfood 2023

by: Joe Petrucci

Grovara is partnering with BeanVivo to bring the power of its EXIM tech to the largest F&B sourcing event in the world. Gulfood 2023 is set for Feb. 20-24 at the Dubai World Trade Centre, which will welcome 5,000 companies from more than 125 countries, and Grovara and BeanVivo will be demonstrating how others can follow their blueprint for global wholesale success.

For 28 years, Gulfood has united brands and buyers from all over the world. This year’s focus will be on those advancing the future of food and beverage and the role of technology. That’s not unlike how Grovara approaches its B2B online trading Platform and first-of-its-kind Marketplace, combining the latest data-driven technology and digital tools with in-country expertise and logistics support. Grovara is building the future of global EXIM, and it’s digital with a human touch, removing barriers to export for brands and reducing friction to purchase for retailers and distributors.

BeanVivo is one of the most promising plant-based brands around with a focus on nutrient-packed beans with Latin and Asian flavors. The company sources only organic and non-GMO beans and has enjoyed steady growth among domestic retailers with its high-protein, high-fiber and gluten-free packaged products. BeanVivo has earned a reputation for traceability and food transparency, building trust with consumers all over the world.

Gulfood marks the second trip Grovara and BeanVivo have made to the Middle East together. In November, BeanVivo was among 15 brands that traveled to Dubai and took part in Grovara Food Week, a curated and small-format event at Dubai Global Connect that is reinventing the trade show with precision buyer matching, expert panels and turnkey setup. BeanVivo proved incredibly popular among Middle Eastern retailers and is moving product to the region based on the buyer relationships to which Grovara connected them.

Gulfood’s 30-page research report on how F&B businesses are responding to challenges and looking to the future cites four key takeaways (report will be available at Gulfood 2023), including:

  • Inflation will be a concern that isn’t going away soon

  • Businesses are “crisis-hardened” and becoming effective at adapting and flexing operations

  • Disruption is the new normal and businesses must find opportunities to cash in

  • Health is wealth for business, as organic is the biggest opportunity in F&B in the next five years

Grovara streamlines the many manual and fragmented steps of EXIM by automating and managing documents and communications with intelligence-based tools on its trading Platform and by making purchasing on its Marketplace as easy as seven clicks.The efficiencies Grovara’s EXIM tech solution bring save money and time while driving growth and enabling brands and buyers to focus on their core business.

Buyers attending Gulfood interested in BeanVivo or purchasing on the Grovara Platform and Marketplace, please visit our booth in OTA/USA Pavillion S3-121 Sheik Saeed Hall 3. Buyers can also reach Grovara Sales Director Eugenie Schlitter on WhatsApp +52 5585335980 or schedule a meeting via Hubspot here.