Grovara Introduces TikTok Shop Campaigns

by: Grovara

It’s no secret that TikTok disrupted social media by changing the way people interact with digital content.

 

In less than a year it’s done the same with ecommerce.

 

TikTok launched its social shopping effort, TikTok Shop, last September by pushing videos with shop buttons toward their users’ feeds. Coupled with a mix of substantial discounts and coupons, TikTok has bolted to the top of the social selling scene, accounting for a whopping 68.1% of social shopping gross merchandise in February.

 

Even more impressive is how 81.3% of TikTok Shop sales were from existing customers in February, up from 64% just three months prior.

 

TikTok Shop is especially sticky with Gen Z adults between the ages of 18 to 24, who are 3.2 times more likely to purchase something on TikTok Shop than the general adult population.

 

Food and beverage brands looking for growth can access an easy on-ramp to TikTok with Grovara’s TikTok Shop Accelerator, which enables brands to see immediate results via:

  • Matching with a proven influencer
  • Creating original digital content
  • Easy order fulfillment through Grovara’s platform

 

“When it comes to TikTok Shop, brands need more than just an amazing product — they need amazing content and an amazing influencer,” says Grovara CEO Peter Groverman. “We’re exactly the partner to tee all that up and drive it across TikTok and into the right users’ hands.”

 

Brands can get a TikTok Shop campaign with Grovara started for just $3,000. Please contact brands@grovara.com for more information.