Introducing The GroDega: Grovara’s Global Wholesale Podcast

by: Grovara
Brand StoriesPlatform News

Trusted by industry leaders. Get the story behind the CPG moves everyone’s watching.

Global wholesale trade is changing fast, and Grovara’s GroDega podcast is documenting every shift. Broadcasting weekly on Spotify, Apple, LinkedIn, Instagram, and YouTube, this global wholesale channel brings the world of cross-border commerce to life through candid conversations with insiders, operators, and innovators.

In a recent episode on GroDega, Grovara spotlights its Retailer of the Month, a standout player reshaping how fast-moving CPG hits the shelves: H-E-B, known for bold moves, fast pivots, and a relentless focus on consumer trends. How did they get Pokémon cards on shelves so quickly? 

The answer is Grovara.

What Happens When a Grocery Giant Moves Fast?

How did H-E-B beat the pack on Pokémon cards?
In this episode of GroDega, Grovara unpacks how its streamlined platform and deep broker-dealer network helped a Texas-based grocery chain secure trending SKUs fast, from viral milk straws to high-demand holiday goods.

You’ll also hear about:

  • The role of modern logistics in retail wins
  • Why transparency matters in global fulfillment
  • What makes H-E-B a model for modern sourcing

What You’ll Discover on GroDega

This isn’t just another B2B podcast. GroDega is hosted by Grovara’s founder Peter Groverman, and it digs into the behind-the-scenes moments that drive deal flow, brand launches, and buyer wins across 60+ countries.

Every episode gives you a front-row seat to the shifts shaping wholesale commerce, from compliance to culture.

New episodes drop every Tuesday at 11 a.m. EST.

Behind the Mic: Where Strategy Meets Personality

At its core, GroDega is about global insight, but that doesn’t mean it’s all numbers and logistics. Host Peter Groverman brings an unmistakable energy to every episode, balancing sharp analysis with the kind of moments that keep global wholesale trade human.
In this community favorite, Peter joins kids for a final unboxing of the Twilight Masquerade Pokémon set, sharing in the excitement, the near-misses, and the unexpected hits. It’s a reminder that even in B3B, the best connections are the ones grounded in joy, trust, and curiosity.

A Smarter Way to Watch Global Wholesale Trade

As the first truly digital platform for cross-border wholesale trade, Grovara combines product discovery, logistics, compliance, and trade automation in one ecosystem.

Whether you’re a wellness brand, a buyer, or a broker-dealer, Grovara provides the tools to scale smarter:

Ready to Tune In?

Peter Groverman the CEO of Grovara at his Grodega podcast set

If you care about international deal flow, CPG trendspotting, or simply want to hear how brands go global, GroDega delivers.

Subscribe to Grovara on YouTube and don’t miss new GroDega episodes every Tuesday at 11 a.m. EST.

Want to work with Grovara? Whether you’re a brand, buyer, or broker-dealer contact our team here and start scaling smarter.

Frequently Asked Questions

Q: What’s the focus of the GroDega podcast?

A: Global wholesale trade trends, breakout product stories, and insights from buyers and founders across the Grovara ecosystem.

A: The Grovara YouTube channel hosts every episode.

 A: CPG founders, category buyers, broker-dealers, and anyone curious about the mechanics of modern global wholesale trading.