Meet B3B: Grovara’s Game-Changer. Are You On It?
B2B is loud. Grovara’s B3B platform is the next evolution for global wholesale trade.
Global wholesale trade is louder, riskier, and more complex than ever. If you’ve tried to move products across borders, you know the drill: endless spreadsheets, brokers adding costs at every step, delays in paperwork, and the sinking feeling that your competitor is already on the shelf while you’re still waiting for approval. Grovara’s B3B platform was built to rewrite that story.
Key takeaways: Join the future of B2B
- B3B is Grovara’s vetted, tech‑first model for global wholesale trade, replacing open marketplaces with a closed, trusted network.
- Brands sell more into more stores with export‑ready onboarding, SPINS insights, and structured compliance.
- Buyers make more by cutting startup time via verified catalogs, transparent pricing, and reorder signals.
- Broker-Dealers turn relationships into recurring revenue with digital storefronts and tracked referrals.
- Scout, our hummingbird guide, helps users navigate documents, pricing, and orders with clarity and speed.
B3B, or Brand ↔ Broker-Dealer ↔ Buyer (B3B), is Grovara’s new model for global wholesale trade, replacing outdated B2B systems with a vetted, tech-first platform. It combines the accessibility of a marketplace with the selectivity of a closed, curated network. For brands, broker-dealers and buyers, that means one thing: global wholesale trade without the chaos.
What Is B3B and Why Does It Matter?
- Traditional B2B marketplaces are open to almost anyone, which leads to counterfeit products, compliance risks, and a race to the bottom on pricing.
- B3B, by contrast, is selective. Brand ↔ Broker-Dealer ↔ Buyer: the goal is not just volume, it’s long-term trust with vetted deal-flow partners.
| Principle | What It Means for You |
|---|---|
| Trust | Verified users only. A closed ecosystem prevents diversion, fraud, and wasted time. |
| Tech-first | Digital workflows replace manual approvals. Compliance docs, invoices, and logistics are now easy and automated. |
| Transparency | Every order, SKU, and pallet has a clear audit trail. No black boxes. |
| Direct Connection | Brands, broker-dealers, and buyers connect through one trusted platform. No gatekeepers, no unnecessary markups. Grovara eliminates layers of middlemen and manual handoffs that slow global wholesale trade. Broker-Dealers aren’t replaced: they’re upgraded with digital tools that turn relationships into recurring revenue. Everyone wins faster. |
When you combine these pillars, you don’t just get a marketplace, but a system designed for how global wholesale trade actually works.
Want to see the difference? Explore the platform.
For more perspective, see the International Trade Administration’s Visual Data Center and the U.S. Census Bureau’s Annual Wholesale Trade Survey. This context shows why a trusted ecosystem like Grovara’s is needed now more than ever.
How Grovara’s B3B Platform Helps You Grow Revenue
Global wholesale trade isn’t just about moving products. It’s about creating a repeatable, profitable deal flow. That’s where B3B comes in.
For Brands
Brands often ask: “How can I scale without hiring an export team?”
Answer: B3B helps you sell more products into more stores. You get discovered by qualified buyers, access to SPINS-backed insights, and automated compliance all in one platform, so you open new doors faster and keep overhead low.
➜ Learn how other brands prepare to scale by reading our blog on How to Take Your Natural Organic Food Product Global.
➜ Ready to move? Brand signup here
For Buyers
Buyers often struggle with this question: “How do I know what will actually sell?”
Answer: B3B lets you make more by cutting startup time. Export-ready catalogs, transparent pricing, and performance signals (reorder rates, trending SKUs) help you stock what sells and avoid dead inventory.
➜ Case in point: Read our blog on Why B2B E-Commerce Marketplaces Are Revolutionizing Global Wholesale Trade, explaining how smarter data leads to smarter decisions. This shows where the industry was in 2018 and how we’ve since progressed from open B2B wholesale marketplaces to today’s vetted B3B model.
➜ Start sourcing: Buyer registration
For Broker-Dealers
Broker-Dealers want to know: “How do I stay relevant in a digital-first world?”
Answer: B3B turns relationships into recurring revenue. Earn up to 20% of the take-home (Grovara net profits) for every transaction you source, manage, and oversee on the platform. You can also build and showcase a professional portfolio to extend your reach beyond geography, all inside a vetted and compliant network.
➜ Explore our package: GrovaraPro Dealer Package
➜ Track signups and commissions: Referral program
Is B3B Just Another Marketplace?
No. B3B isn’t another Alibaba or Faire. Here’s why:
- Curation: Every participant is vetted, unlike open platforms where counterfeit goods and unreliable sellers can slip in.
- Guidance: Scout, Grovara’s colorful and helpful mascot, leads users through workflows, making global wholesale trade approachable and faster to complete.
- Transparency: You see exactly who you’re dealing with and the true margins, plus audit trails for every order.
- Fewer middlemen: Instead of endless chains of brokers, the working model is a tight triangle of brand ↔ broker-dealer ↔buyer. Traditional global wholesale trade often involves long chains of intermediaries: 8–9 parties isn’t unusual (multiple brokers, consolidators, freight forwarders, document processors), each adding time, risk, and costs. B3B consolidates the work into one vetted, auditable workflow with clear accountability.
GROVARA’S LOGISTICS
What Kind of Products Thrive on B3B?
Functional beverages? Absolutely. Plant-based snacks? Definitely. Even niche products, like Crispy Squid Snacks are finding international traction. And now, alcohol is gaining serious momentum, with brands tapping into new markets faster than ever.
Why? Because B3B rewards innovation and compliance. If your product is verified and ready for export, it belongs here.
See the current lineup—we carry products surging in popularity, from frozen protein meals to high-demand Pokémon cards: Brands already on the platform.
3 Ways to Get Started With B3B
Pick your path and take the first step.
Brands
- Sign up as a brand.
- Upload export‑ready SKUs and required documentation in the onboarding flow.
- Go live to verified buyers and manage pricing, logistics, and compliance in one dashboard.
Buyers
- Register as a buyer.
- Request samples, set category alerts, and review reorder history and performance signals.
- Place your first order with transparent terms and track it end‑to‑end.
Broker-Dealers
- Review our opportunities and the GrovaraPro Dealer Packages.
- Apply to become a certified dealer to onboard brands and buyers, set up your digital storefront, and activate revenue share. Use the Referral program to track signups and commissions.
- Prefer a guided start? Contact our team and we’ll walk you through certification and setup.
If you’re new to the process, visit our Getting Started Guide.
Meet Scout: Your Guide to Global Wholesale Trade
The upgrade from B2B to B3B deserves a symbol. That symbol is Scout.
Scout isn’t just a logo. She’s a hummingbird mascot designed to guide you across the complexity of global wholesale trade. Think of her as your co-pilot: agile, unflappable, and always prepared with the data you need to make smart decisions.
Watch & Learn: Grovara in Action
Want to hear directly from Peter Groverman, the founder of Grovara? Check out these episodes from the GroDega Podcast. Subscribe so you don’t miss any of the latest industry news and get to know Grovara’s founder Peter Groverman—every Tuesday at 11 a.m. EST
This video offers a behind-the-scenes look at the mission and technology driving B3B forward
Final Word: Why Grovara, Why Now?
The world of global wholesale trade has always been noisy, fragmented, and hard to navigate. Grovara’s B3B platform is the first model built for today’s reality: global, trustworthy, and tech-first. It’s not just about moving products. It’s about building a safer, smarter, faster way of doing business.
If you are not on it yet, you are leaving revenue on the table. Start now: Sign up as a brand, register as a buyer, or explore the platform.
Prefer a quick chat first? Contact our team.
FAQ on B3B and Grovara
Q: What does B3B stand for?
A: Brand ↔ Broker-Dealer ↔ Buyer. It reflects Grovara’s shift from legacy B2B to a selective, tech-forward model.
Q: Is B3B only for food brands?
Q: Why should I trust Grovara?
A: Because the platform is closed, vetted, and transparent. Compliance tools, documentation, and audit trails ensure accountability.
Q: How do I contact Grovara?
A: Visit the contact page. Scout will be available as your co-pilot to guide you through the platform.