Grovara Partners With The Data Council To Bring Trusted Product Information To Its B2B Global Trading Platform

by: Grovara

Grovara, the safe trading platform streamlining global trade for the Business-to-Business (B2B) Consumer Packaged Goods (CPG) industry, has expanded its partnership with The Data Council, a leading provider of wellness-focused data and intelligence for the natural products industry, to enable more brands and retailers to sell more products in more markets with more efficiency.

The Data Council, acquired by wellness data leader SPINS in June, is creating a new standard for high quality and highly-detailed product information, enhancing the supply chain with clean, accurate, independently verified data. The partnership bolsters Grovara’s end-to-end technology platform and marketplace for global trade, now a SaaS (Software as a Service) offering with easy onboarding and complete visibility of sales, marketing, and logistics.

“Our expanded partnership with The Data Council, coupled with our shift to SaaS and repositioning of our technology, signals a better day for CPG,” says Grovara CEO Peter Groverman. “Selling has never been this turnkey, transparent, and safe as it is now for CPG brands.”

Grovara’s proprietary technology takes global trade out of spreadsheets and into the fast lane of its trading platform and global marketplace with:

  • Vetted and visible deal flow
  • Real-time logistics tracking
  • Safe and efficient financial processing
  • Superior data insights

Since transitioning to a SaaS offering and reorganizing its team, Grovara has seen massive platform growth, including a nearly 500% increase in week-over-week user engagement and the addition of major global brands like Nature’s Way, which Grovara is now distributing in 45 countries.

Grovara is rolling out upgrades and features, like its “G-Swipe” CPG wholesale match-making to bring together brands and buyers in a safe, fully vetted familiar swipe dating app like format.  Grovara’s recently established Master Broker Network is forging “B3B” trading – uniting brands and buyers with broker-dealer service partners who drive additional sales channels.

“This next iteration of Grovara is the common sense obvious vision for how CPG trade is evolving,” says Groverman. “We are growing our efficient, safe, and transparent professional trading environment,” says Groverman.

Grovara was listed on the CB Insights 100 list of top B2B tech companies in 2022 and was named Exporter of the Year for Pennsylvania by the U.S. Small Business Administration in 2023.