TagPlant-based

A Palate for Passion: Q&A with Food & Tech Entrepreneur/Investor Steven Finn

The first company entrepreneur/investor Steven Finn started at age 20 as a Wharton School undergrad was certainly ahead of its time in 2007. Finn’s rental marketplace startup promised easy, convenient and low-cost access to needed but expensive items like your neighbor’s lawnmower. “On the surface, it was a great idea, and at the time that […]

GROVARA GUIDE: How to Align Your Brand Innovations with Customer Priorities

You’ve heard it a million times — the customer is always right. It’s easy to say for those who don’t run a business. But entrepreneurs, particularly those in service industries, know how vital the phrase is. The motto was born and gained popularity in the late 19th century as retailers boomed and the era of […]

A Once-in-10,000-Years Disruption: Goodbye Cows and Hello Food-As-Software

Plant-based food products, including meat alternatives like Beyond Meat and Impossible Burger and alternative milk products like Elmhurst milked oats, are driving growth across the entire wellness industry. The growth we’ve seen is only a drop in the bucket according to a new report, and it is signaling a major sea change in how we […]

SPINS State Of The Industry Points To More Growth For Wellness Industry – The Health Space Is Healthy – To Be Displayed This Week At Natural Foods Expo East In Baltimore

With the constant rollout of new trends, products and terminology in the rapidly developing wellness industry, it can sometimes be hard to get an accurate picture of what’s really moving the needle. Fortunately, Grovara partner SPINS, the leading wellness-focused data technology company and a passionate advocate for natural brands, has created a common language and […]

Sweet Nothings: The Future of Non-Sugar Sweeteners Embraces the Label

Americans still eat too much added sugar — as much as 3.5 times more than current recommended amounts — but things are improving for both consumers and makers of non-sugar sweeteners.  An infographic from The Food Insider Journal and underwritten by food conglomerate Cargill reveals that 80% of Americans are trying to limit or avoid […]

Impossible Food Explores Plant-Based Fish

First, there was the meatless burger. Soon we may have fishless fish. Impossible Foods, the California company behind the meatless Impossible Whopper now available at Burger King, is joining a crowded field of food companies developing alternatives to traditional seafood with plant-based recipes or laboratory techniques that allow scientists to grow fish from cells. So far, […]

Plant-Based Brands Are Changing Food Faster Than You Think

In this episode, we explored the evolving landscape for plant-based foods through conversations with Ben Mand, the CEO of coconut beverage brand Harmless Harvest and Michele Simon, the founder and executive director of industry trade group the Plant Based Foods Association (PBFA). Mand, who joined Harmless Harvest last year, spoke about the company’s recent revamp […]