CategoryBuyers

GROVARA GUIDE: How to Align Your Brand Innovations with Customer Priorities

You’ve heard it a million times — the customer is always right. It’s easy to say for those who don’t run a business. But entrepreneurs, particularly those in service industries, know how vital the phrase is. The motto was born and gained popularity in the late 19th century as retailers boomed and the era of […]

GROVARA GUIDE: Boost Your B2B Sales By Refining Your E-Commerce Sales Channel Mix

Fifty-seven channels and nothin’ on? When it comes to how your wellness brand can grow by getting serious about going global with B2B eCommerce sales, there are only four channels you’ll want to tune into. With the global B2B market approaching $1 trillion — about four times as big as B2C — digital maturity is […]

SPINS State Of The Industry Points To More Growth For Wellness Industry – The Health Space Is Healthy – To Be Displayed This Week At Natural Foods Expo East In Baltimore

With the constant rollout of new trends, products and terminology in the rapidly developing wellness industry, it can sometimes be hard to get an accurate picture of what’s really moving the needle. Fortunately, Grovara partner SPINS, the leading wellness-focused data technology company and a passionate advocate for natural brands, has created a common language and […]

GT’s Debut in London a Smashing Success, Sells Out at Planet Organic in Only Two Weeks with Whole Foods Up Next

This was a surprise, even for the Kombucha King. Just two weeks since making its British debut on the shelves in Planet Organic stores across London, GT’s Kombucha has sold out. That comes two weeks earlier than anticipated, signaling that British fervor for fermented beverages has risen to a fever pitch. All 204 cases of […]

Repatriating the American Dollar: Why the U.S. Has So Much Ground to Make Up in Manufacturing Exports

With only 6% of U.S. exports coming from its own manufacturers, there is a world of opportunity for American wellness brands to go global. A recent Council on Foreign Relations article details more about why that opportunity exists. Manufacturing exports are roughly three times as important to the European Union economy than the U.S., giving […]

Grovara Launch Event

The Grovara Launch Event this past Monday evening was a success! Thank you to all who attended for your continued support of Grovara. We hope you learned more about how Grovara is working to help US Health and Wellness Brands expand globally and we are excited for the future!

National Association of Manufacturers on Announced US Tariffs on Mexico

NAM on Announced U.S. Tariffs on Mexico Timmons: “These Proposed Tariffs Would Have Devastating Consequences on Manufacturers” Washington, D.C. – National Association of Manufacturers President and CEO Jay Timmons released the following statement on announced U.S. tariffs on Mexico: “Manufacturers, like so many Americans and like President Trump, are frustrated with our broken immigration system […]

Sweets and Snacks: Innovation and Opportunity in Natural Channels

When it comes to snacks, consumers want meat, sweets and salt — preferably with a better-for-you label. In a presentation last week at the Sweets and Snacks Expo in Chicago, Eric Lauterbach-Colby, UNFI national category manager for center store grocery and frozen products, and Jessica Hochman, SPINS’ head of natural insights, reviewed trends driving natural […]