Defining an Authentic Kombucha

What is an ‘Authentic’ Kombucha? KBI Gears up to Publish Definition April 22, 2019 As a wave of lawsuits has brought the debate over what kombucha is and how it is made into sharper focus, trade association Kombucha Brewers International (KBI) is putting the finishing touches on a standard it claims will help preserve the […]

Venus Williams Announces New Investment in Self-Care Line, Asutra

Grovara welcomes Venus Williams to the Grovara Family as she is now the new Chief Brand Officer for Asutra, Grovara’s premiere nutraceutical line!     The tennis star talked to Women’s Wear Daily about becoming the chief brand officer of Asutra, a self-care line she’s been using for years Venus Williams is embarking on a new business venture. The […]

We’re Hiring – Grovara is Seeking a Sales Lead for South America

Do you love natural food brands that rely on wholesome ingredients? And do you like shopping at natural food stores? There are people like you all over the globe and Grovara is helping to bring your favorite products to a store near them. It’s quite a feat to export food – regulations, being perishable, and […]

The $1 trillion B2B ecommerce market arrives early

U.S. B2B e-commerce sales will surpass $1 trillion this year, reaching that threshold a year earlier than a prior forecast, and account for 17% of total U.S. B2B sales by 2023, Forrester Research Inc. said in a report it released Friday. The B2B e-commerce is big and growing fast—and a rate faster than experts had […]

A ‘Natural’ Rise In Sustainability Around The World

When it comes to purchase behavior, it’s become abundantly clear that consumers care. In fact, the majority (73%) of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. As consumers become increasingly aware of what they put in and on their bodies, they’re also interested […]

How to Prepare Your Brand to Get the Most Out of Expo West

An Interview with SPINS’ Senior Vice President of Brand Growth Solutions, Andrew Henkel Every year in March, the doors to Expo West open and 80,000+ attendees flood in to see the latest in natural products innovation and place bets on who will be the next to shake up the industry. Watching Expo grow over the last […]

Bee Earth-Friendly: All About Honey

Did you know that Wholesome Honey was the first Fair Trade and Organic Honey in the United States? At Wholesome, we’re especially proud that unlike most locally or U.S.-produced honey, every ounce of our Wholesome Honey products remain free from harmful chemicals like pesticides, antibiotics, genetically modified organisms (GMOs) and other pollutants. Along the way […]